129667677932646642_103Correspondent Liao Wei development phases of micro social networks and mobile Internet impact of tide, bring social networking to investors view again.
Tepid social network for a long, time becomes capital topics. According to the latest database of Kiyoshina Research Center data, 2005-2011 the first half, has disclosure of Chinese social networking industryInvestment event 106, which already disclose the investment amount of the investment case for 74, disclose the total investment amount of us $ 1.098 billion, average investment amounting to $ 14.84 million. Niche of Internet and mobile Internet related industries such as online gaming, e-commerce than attention slightly VC/PE on Chinese social networks. ButIs relative to the other application/Internet/mobile Internet services, social networks investment situation it is quite remarkable.
From 2011, investment trends, social networks investment in China will be a record high. The single investment amount has already been disclosed, has disclosed the amount of investment, 55.41% investment cases focused on under US $ 5 millionCompared with other industries, Chinese social networks investment amount is relatively small. The main reason is the social networking industry enterprises in China are small, general financing stages are in the earlier stage of development. However, there are 5 to disclose investment of amounts in the amount above $ 50 million, mainly renren, leading 58-city, douban industries and relatively largeEnterprise. The beginning of 2010, concepts of social networking to "show daughter-in-low vs".
Qing Research Center believes that available from the following investment opportunities in China's social networking industries. First of all, from the social networking industry chain composition, capital should primarily focus on three themes: a platform is a comprehensive social service providers, such as network, newMicroblogging, QQ and other similar platforms, through the aggregation of user effect, for content/application service providers providing export, near-media business models and application platforms.
The second is a mobile social network service provider, such as "陌 陌" social networking platform, combined with LBS, for strangers to provide social networking services. Third, applications/content serviceCommercial.
This is a more broad markets, whether for social networking platforms, application/content providers are Internet/mobile Internet industry an integral component in the chain, as well as capital markets of concern. Second, vertical social networks market breeds opportunity. Despite the higher market concentration of comprehensive social networking platform, but in the vertical social network marketingThere is a huge opportunity, especially Linkedin was listed on, but also confirms this. Center for studies of Qing, vertical field of social investment can currently focuses on four major vertical areas: one is the game social networking service providers. The beginning of 2010, China client network game market revenue and user base entered a period of slow growth, the majorGame manufacturers are moving web game market, and Web games and social networking concepts and forms a good integration.
Qing Research Center believes that games social networking market has good development prospects, capital can attempt to access, especially more interesting mobile social gaming market. The second is a professional social network service provider. At present, human resources is still aA large industry, talent competition becoming increasingly fierce, how to efficiently recruit the best talent has become the key to enhancing core competitiveness of enterprises. Professional social networking site came into being, through the user's community property is user clustering, timeliness of information delivery. Than entertaining strong social networks, professional social networking site for personal and Enterprise fees are moreEasier.
In addition, the professional social network has a late start in China, pattern has not been fixed, there is a big market space. Third, love social networking service providers. Jiayuan successfully listed overseas
swtor power leveling, love and marriage in China social networking modes aroused the concern of domestic and international capital markets. Coupled with China 80, generation marriage, this social dating website is more likely to be accepted.In addition, the online wedding market flourished more wedding market itself can change the type of service, which also provides online services with a good space for development, should capital care. Four is a travel social network service provider. At present, this model in China have not formed an independent mode of operation, simply exist in the tourism Web site. But as the mainstreamConsumer groups ages backward, demand for free, personalized tours, line cannot effectively meet the needs of travel agencies
diablo 3 gold, which provide development space for online services.
Alternatively, you can meet friends in the travel requirements. Thirdly, from the natural attributes of social networking-oriented user groups (mainly refers to age) Division, Center for venture Research believes that can focus on child-oriented,Teenagers social networking service providers.
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